Willnus Target Marketing

Steve Willnus, CEO / Owner

For nearly 30 years, Steve has been serving clients in the direct marketing community.  Working as a list broker for 25 of those years has given Steve keen insight into which data sources to consider for individual campaigns -- and sometimes more importantly, which data sources to stay away from.  Steve has also worked in a role as a Data & Analytics Solutions Architect, as a direct marketing subject matter expert. Profiling of customer data, consumer and B-to-B modeling, direct mail, email, digital targeting, and campaign analysis are all areas that fall into Steve's "wheelhouse".  Steve has worked with large agencies, regional retailers, investment firms, national insurance companies, automotive manufacturers, larger non-profit organizations, and universities, amongst a wide array of clients